David Rosenthal

Sports is not primetime.

...is showing shows and news and entertainment, and that is not sports.

You know, it's very telling that all of these networks had separate sports divisions and that ABC didn't even have one until they got the first AFL deal.

It was a separate thing.

So Roselle and Rune Arledge is like, yeah, I think this can work.

So they brainstorm and together come up with the idea for one single game every week.

with incredibly high production values broadcast in prime time in the evening on Monday nights after the full slate has concluded on Sunday.

And oh my gosh, so many advantages to this.

On the Sunday games, there always have been so many games that happen on Sunday.

You can't watch them all all at once.

They're all happening concurrently.

Right.

And that's on the viewer side.

From the production standpoint for CBS and NBC, they're sending each of them like five, six, seven TV crews out all across the country.

Like their resources are getting totally diluted every Sunday.

They can't put all their effort into one primetime game.

Yeah.

I mean, step back and think about the last NFL game you watched.

The transitions between the camera angles, the music, the sound effects, the microphones, the analysis, the sideline reporting.

The lower thirds.