David Rosenthal

I got to imagine the highlight reel was literally being slid into the machine as they were getting ready to broadcast it.

Because think about the logistics in that.

You get the film stock back from all the games all around the country, back to NFL films.

They produce the highlight reel.

They get that finished reel back to the Monday Night Football location, which is another location somewhere around the country.

Well, you can't get any better from this.

I mean, this is now the fully formed entertainment product of the NFL.

And they add stuff like Sunday Ticket and Thursday Night Football and everything else over the years.

But the trajectory is set.

There's some ups and downs in the 70s, but it's basically just like...

Nixon literally phoned in a play for a Redskins playoff game from the White House.

Yeah.

And I don't know if this is directly related, but I think so much of...

the 70s and the 80s and the 90s were also about just like the continued growth trajectory of the incredible marriage of the NFL and television.

And the money just keeps getting bigger and the stage keeps getting larger and the viewership goes up and you know, all the things.

So probably the biggest decision that happens during the time, the league first mentality kind of gets diluted with the stadiums that you referred to, because as all the teams change,

start moving into the bigger stadiums, they start building amenities into the stadiums, and the stadium experience totally changes, which it needed to as television became primacy.

There had to be a reason to go to the stadium.

Stadiums become all about the luxury boxes, the suites, the experiences, the corporate partners, the advertising, the drink sponsors, all of this stuff.

And that becomes huge money for the NFL, but it's not shared money.