David Rosenthal

One is what you said about parents allowing and wanting their children to play football.

Yes.

But I think the real risk, and this is starting to be shown out in the data, is how are future generations going to view the NFL and football?

And if you look at the data, U.S.

adults as a whole, 33% say the NFL is their favorite professional sports league.

But if you look at Gen Z, only 23% of Gen Z say that the NFL is their favorite professional sport.

So 10 points less than the broader population.

And basketball in Gen Z is 19%, right there pretty close to football.

Yeah, this whole thing was just bad, period, for the NFL.

That strategy would have worked really well 30 years ago.

But in the social media era where individuals have Twitter accounts, a lot harder to control the narrative.

It all gets distributed out to the teams.

Oh, man, there are these great quotes in America's Game where the owners are talking about Pete Rizal with the representative of the players at the time they're negotiating contracts and the players are complaining that Pete Rizal isn't being neutral in these negotiations.

The owners are like...

Of course he's neutral.

We pay him damn well to be neutral.

So yeah, the commissioner of the NFL is like the ultimate in shareholder responsibility.

In fact, shareholder responsibility is his only responsibility.

Now, most of those people are dead, and it's their descendants who are also old who own these teams.

Yep.