David Rosenthal

But I think this is going to be more durable.

Yep, totally.

Okay, so that's one.

But then point number two is I think there was a narrative around cord-cutting

10 years ago, that was linear broadcast television is dead, live sports, and especially football are the last bastion, but who knows how long this will last.

And I think what I, at least a lot of people didn't see back then is that these leagues, the NFL, especially are going to be totally fine in a post linear TV era.

And, and,

no further proof is needed, then Amazon and Google are the latest people to pay boatloads of money to the NFL.

And they also completely whiffed on strategy for the social media era.

But they're still fine.

Yeah, it is wild.

We talked about this a lot on the NBA episode, but just to recap here, because the story hasn't really changed.

LeBron has well over 100 million social media followers.

Instagram alone.

And the two largest NFL players by social media following are OBJ and Tom Brady, both of which are in the low teens.

So like a 10x difference.

I think if I remember it, the core thesis of our NBA episode is what they got so right through the social media era was give the players the voice, give the players the platform.

The individual person is the hero on social media.

And that's so antithetical.

And that's also reflective of the sports themselves, right?