David Rosenthal

So speaking of which, during the war, Enzo creates a new company to feed the Italian war effort that he names Auto Avio Construzione.

Auto and Aviation Construction, which is, he sneaks that auto in there because... Not really supposed to be building cars and racing them, but like, I'm doing other stuff too.

Yeah.

It's not called Ferrari.

It's not called Ferrari, but...

This same company is better known today as Ferrari Societe Per Azioni or Ferrari S.P.A., the Ferrari joint stock company that is publicly traded on the New York Stock Exchange under the ticker RACE.

Yes.

Best stock ticker ever.

Best stock ticker ever.

Indeed.

So what is this company doing?

They're not making cars, even though auto is in the name.

They're making machine tools in the workshops and essentially factory that Enzo has created there in Modena.

And on each tool throughout the war effort that they make, Enzo has them stamp the prancing horse and the word Scuderia Ferrari Modena, clearly signaling his intentions after the war of, you know, what he's going to do.

I bet those are some very valuable collector's items if you can find them.

So anyway, Enzo and his factory are pretty good at making these machine tools and they become part of the war effort.

So as the war wears on and the Allies push into Europe, Enzo and the government start to worry about them bombing the factory in Modena.

So in 1943, he decides that he's going to move all of his operations out to a small little town in the countryside to avoid the bombing.

He's going to go about 15 kilometers south of Modena to Maranello.

And that's why Ferrari dies.