David Rosenthal

That would be fun.

So there's this amazing...

It really is like the Disney story that he gets the most important thing.

Everything he's doing is through the lens of how do we raise the stature of the league?

Not a team, but the league.

The NFL as a league.

How do we add higher gloss sheen to the product?

To the shield, one might say.

Exactly, exactly.

And his logic is doing that will attract more fan interest and deeper fan interest.

Yeah.

And the more and deeper fan interest that you attract, the more TV dollars you're going to make.

And this is revolutionary too.

Back in the day, you were limited to the number of seats you had in your stadium.

So if you're like a major league baseball team in a major market where you're selling out your stadium, there's not a strong incentive to keep adding sheen to the product.

You're at maximum revenue capacity.

Right.

But with the NFL and now with the new TV model, there is no ceiling to revenue capacity.

So more fan interest, more TV dollars, more TV dollars shared evenly amongst all the teams.

raises the level of play equally as the overall level of play goes up, as long as the competitive balance stays intact, well, that improves the product, which then adds more sheen, which then drives more fan interest, and it becomes this amazing flywheel.