David Royce

But then like the second half of the day, it was like, all right, let's go skydive.

Let's go swim with sharks.

Let's go scuba dive, cliff dive, you know, drive Ferraris around a racetrack.

And so it was just outside of the box thinking in an industry where it had never been done before.

Nobody had ever seen it.

And so it really attracted the very, very best talent.

They're like, gosh, it may be pest control, but this company really cares about its people and they're having a lot of fun.

Definitely.

And, you know, a lot of this came, I read a book by Tony Hsieh, the founder of Zappos.

He wrote a book called Delivering Happiness.

And in the book, you know, his first company, I think he built like 250 million and sold it.

Initially, the first, you know, 10, 20 employees, they were really tight and had a great company culture.

But as they were growing, they just kind of started hiring anybody and they weren't as focused on culture just because it was a new business and he was new to entrepreneurship.

And by the time he sold, he just really didn't enjoy going to work anymore.

He's around a bunch of people that didn't share the same values.

And so when he came up with Zappos, he's like, okay, we're going to be very strict about who we hire.

We're going to have this set of core values.

We're going to hire towards those core values.

And we'll even pay people to leave after their training if they're not totally on board.

So it's this really cool idea.