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David Rustiano

πŸ‘€ Speaker
83 total appearances

Appearances Over Time

Podcast Appearances

How I Built This with Guy Raz
Advice Line with Sarah LaFleur of M.M. LaFleur

the Graston tool that my doctor, my physical therapist, who's now my business partner, used on my calf when I had a calf strain.

How I Built This with Guy Raz
Advice Line with Sarah LaFleur of M.M. LaFleur

So I started to scrape my hip flexor and it felt great.

How I Built This with Guy Raz
Advice Line with Sarah LaFleur of M.M. LaFleur

And I worked my way down to my quads and my calves and my Achilles.

How I Built This with Guy Raz
Advice Line with Sarah LaFleur of M.M. LaFleur

And it was an immediate feeling of relief and recovery.

How I Built This with Guy Raz
Advice Line with Sarah LaFleur of M.M. LaFleur

So being the designer that I am, I jumped out of my shower and I ran into my studio and I started drawing logos and doing a Google search for real therapeutic massage soap.

How I Built This with Guy Raz
Advice Line with Sarah LaFleur of M.M. LaFleur

And I realized that there was nothing like it out there.

How I Built This with Guy Raz
Advice Line with Sarah LaFleur of M.M. LaFleur

So I wrote myself a little poor man's patent.

How I Built This with Guy Raz
Advice Line with Sarah LaFleur of M.M. LaFleur

And then a few days later, I called my partner, Dr. Dan, and he was interested.

How I Built This with Guy Raz
Advice Line with Sarah LaFleur of M.M. LaFleur

And we've been running ever since.

How I Built This with Guy Raz
Advice Line with Sarah LaFleur of M.M. LaFleur

Sure.

How I Built This with Guy Raz
Advice Line with Sarah LaFleur of M.M. LaFleur

We do sell it at source soap.com.

How I Built This with Guy Raz
Advice Line with Sarah LaFleur of M.M. LaFleur

Most, I would say maybe 85 to 90% of our sales are direct to consumer, but we work with a lot of physical therapists and forward thinking chiropractors and athletic trainers.

How I Built This with Guy Raz
Advice Line with Sarah LaFleur of M.M. LaFleur

And they do sell it in their offices.

How I Built This with Guy Raz
Advice Line with Sarah LaFleur of M.M. LaFleur

We actually just landed a deal to get our non-soap tool after we realized that people really embrace this idea of

How I Built This with Guy Raz
Advice Line with Sarah LaFleur of M.M. LaFleur

of doing, you know, do-it-yourself muscle scraping.

How I Built This with Guy Raz
Advice Line with Sarah LaFleur of M.M. LaFleur

We made a lightweight tool that people could fly with, run with, travel with.

How I Built This with Guy Raz
Advice Line with Sarah LaFleur of M.M. LaFleur

It's not metal.

How I Built This with Guy Raz
Advice Line with Sarah LaFleur of M.M. LaFleur

It's TSA approved.

How I Built This with Guy Raz
Advice Line with Sarah LaFleur of M.M. LaFleur

And it's a very lightweight, you know, we have a lot of people that run marathons and they'll keep it in their vest while they're running and they'll treat their muscles right there on the fly.

How I Built This with Guy Raz
Advice Line with Sarah LaFleur of M.M. LaFleur

So we released that and we were in vitamin shop.