David Rustiano
π€ SpeakerAppearances Over Time
Podcast Appearances
the Graston tool that my doctor, my physical therapist, who's now my business partner, used on my calf when I had a calf strain.
So I started to scrape my hip flexor and it felt great.
And I worked my way down to my quads and my calves and my Achilles.
And it was an immediate feeling of relief and recovery.
So being the designer that I am, I jumped out of my shower and I ran into my studio and I started drawing logos and doing a Google search for real therapeutic massage soap.
And I realized that there was nothing like it out there.
So I wrote myself a little poor man's patent.
And then a few days later, I called my partner, Dr. Dan, and he was interested.
And we've been running ever since.
Sure.
We do sell it at source soap.com.
Most, I would say maybe 85 to 90% of our sales are direct to consumer, but we work with a lot of physical therapists and forward thinking chiropractors and athletic trainers.
And they do sell it in their offices.
We actually just landed a deal to get our non-soap tool after we realized that people really embrace this idea of
of doing, you know, do-it-yourself muscle scraping.
We made a lightweight tool that people could fly with, run with, travel with.
It's not metal.
It's TSA approved.
And it's a very lightweight, you know, we have a lot of people that run marathons and they'll keep it in their vest while they're running and they'll treat their muscles right there on the fly.
So we released that and we were in vitamin shop.