David Senra

And New Yorker profiles were always my favorite growing up, these incredibly detailed, amazing, well-written profiles.

He wrote in the introduction to this, his compilation of his favorite New Yorker profiles.

There's this line that says, the best profiles over the last hundred years are defined by somebody doing a thing they're obsessed with and a writer that is as obsessed with the person as the person is with the thing.

And I remember reading that paragraph and just thinking, wow, I want to read.

That's what I want to read.

And, you know, so I went and I read a million profiles.

And the very best one I read was in a publication called Tablet on Palmer Luckey from Andrew.

And I reached out to the author.

His name is Jeremy Stern.

who's now the editor-in-chief at Colossus.

And the rest of that story is sort of history.

He joined, we've got other people that have joined or are joining to write these profiles.

And it just felt like, wow, this is another way

to do the thing we love to do, which is to find the person, become obsessed, learn everything about them, take great time and pain to write a definitive thing about them, and then share it with millions of people.

And the fact, the one that we wrote about Josh Kushner and Thrive was one of these like bizarre break the internet moments when it just like completely took over the internet for a while.

And I remember reading it the first time, and I was like 45 minutes into reading it, and I was still reading about the Holocaust.

And I don't think anyone else would take that risk in a profile of Josh and his family and his team, but it was so important to understanding the soil out of which his family and eventually he emerged.

And Jeremy also, the writer, was the product of Holocaust survivors himself and knew a tremendous amount about Josh's family history because it was also his family's history.

And I thought that was the coolest, most beautiful thing.

So this project has become an excuse to, first of all, find more talented people, the writers,