David Senra

But then I also, Rob was like, you idiot.

I'm trying to send this.

He's like, your biggest asset you have is your back catalog.

And you have a big giant do not enter sign in front of your biggest asset.

He's like, I've been trying to send it to people.

And it's so good that you had to buy gift subscriptions.

And so he's like, I spent like $900 this week sending your episode to my nine friends.

I have to pay $100 every time I want to send somebody's

So a friend, my friend Sam Hickey, he was spending like two to 3,000 or 4,000 a year.

Cause like, this is too good.

He was just buying it for everybody.

He's the one that told Patrick about it, which has obviously changed my life from there.

And so then here's another thing, which I didn't understand that podcasts,

are not all, all is not that it appears from the outside.

This is a lesson from Rockefeller where he realizes that one of his advantages was that not everybody, there's posted rates on how much it's gonna cost to ship a barrel of oil over the railroad.

That posted rate is a lie.

Yeah, so he gets rebates.

Yes.

The foundation of his empire.

And so what I realized, and I remember Hinckley calls me one day and he goes, hey, where are you?