David Senra

Springsteen is a master at this.

This is what the book you and I are about to go over is all about.

It's Springsteen telling his own story in the best possible way.

And this skill set is incredibly important for companies because it's a great quote from Don Valentine, who's the founder of Sequoia.

He says that the art of storytelling is critically important.

Learning to tell a story is incredibly important because that's how the money works.

The money flows as a function of the stories.

And that is exactly what collateral does.

Collateral transforms your complex ideas into compelling narratives.

I will leave a link down below, but make sure you go to collateral.com and improve the way that your company tells its own story.

That is collateral.com.

Storytelling is one of the highest forms of leverage and you should invest heavily in it.

And you can do that by going to collateral.com.

So we start right in the forward of the book and he tells us exactly what he's trying to do.

I'm asked over and over again by fans on the street, how do you do it?

In the following pages, I will try to shed a little light on how and more important why.

And he also tells us who the book is for.

It's for people like you and I. He says, if you want to take it all the way out to the end of the night, you need a furious fire in the hole that just don't quit burning.

He had that fire as a 15-year-old boy when he decides he wants to be a musician.

He still has it as an almost 80-year-old man.