David Senra

He's cursing at himself.

In some cases, he gets, in many cases, he gets kicked out of tournaments because of all the profanity that he's yelling.

But the unexpected commercial or business benefit of this is he is a singular property.

He has turned himself into a completely differentiated property.

He doesn't look or dress or act like any other players.

And as a result of this, the fans start imitating him.

And then his sponsors are able to move a lot of product.

This happens throughout the story.

And it's not something he was doing intentionally.

I noticed something on their faces of the fans too.

The way they watch me and ask for my autograph.

The way they scream as I enter an arena.

This makes me uncomfortable, but it also satisfies something deep inside me.

Some hidden craving I didn't know was there.

I'm shy, but I like attention.

I cringe when fans start dressing like me, but I also dig it.

I'm flattered by the imitators, embarrassed, thoroughly confused.

I can't imagine all these people trying to be like Andre Agassi, since I don't want to be Andre Agassi.

There's a story in the book later on where he goes out one night, gets completely drunk, and is completely hungover the next day and has to play in a tournament.

So he wears Oakley sunglasses to hide the fact that his eyes are bloodshot and he's hungover.