David Senra

Another valuable tool that I want to tell you about is collateral.

Most companies have a hard time telling their own story.

There is a great quote from Don Valentine, who's the founder of Sequoia.

He says, the art of storytelling is critically important.

Most of the entrepreneurs who come talk to us cannot tell a story.

Learning to tell a story is incredibly important because that's how the money works.

The money flows as a function of the stories.

And that is exactly what Collateral does.

Collateral transforms your complex ideas into compelling narratives.

Collateral crafts institutional-grade marketing collateral, and they do this for private equity, private credit, real estate, venture capital, family offices, hedge funds, oil and gas companies, and all kinds of corporations.

I will leave a link down below, but make sure you go to collateral.com

and improve the way your company tells its own story.

Storytelling is by far one of the highest forms of leverage and you should invest heavily in it.

And you can do so by going to collateral.com.

And so I mentioned earlier that Andre has this bad habit of like reading all these stories about him.

And I think when you do that, especially as a public figure, this guy's one of the most famous people on the planet.

You're outsourcing the way you feel about yourself to a stranger that doesn't have your best interest at heart.

Obviously how you feel about yourself is most important.

And if you do need an outside perspective, you know, he has a small circle of people that he trusts, that he knows.

And it is amazing, especially because he's got this real fragile mindset at the time, how somebody else's opinion of him can absolutely destroy him.