David Skok

I had no money when I started the company.

No, the last company I did was an application software server.

It was in the very early days of Java.

We were the first to jump onto Java and create a Java-based server.

Later on became J2EE, Java 2 Enterprise Edition.

And that was went public in 99 and was acquired by Novell in 2002.

That's great.

Yeah, that's a great point.

You know, I've done five startups by that stage.

You have to also think about the timeframe, 2001, 2002, kind of a black time in the startup world.

The idea of doing another one wasn't that exciting.

And I knew what really made me passionate was actually helping other entrepreneurs.

So felt like a great place to do that was from the venture capital world because you're in a good spot to

not only see a whole bunch of things, but be in a place where you really were actually able to influence and help the startups directly and do many of them at the same time.

Well, I would say what we're looking for with conversion rate is evidence of product market fit.

And there are some other ways that you can get a product market fit beyond just data itself.

So one of the top ones of the whole lot would be engagement.

Are the customers who have signed up for your product actually using it?

And if they're not using it, why are they not using it?

And what can you do to fix that?