David Weisburd

You mentioned this magnetism.

I love the Ashton Kutcher role.

Ashton Kutcher, a lot of people don't know, is a great early stage investor, Airbnb and a lot of other great seed investments.

And he has this role that in order for him to invest into a founder, he needs to, for even one split second, think about quitting whatever he's working on and co-work for that person.

Not think about them as somebody that could hire great people, but literally he himself has to be like, well, maybe this investing thing isn't for me.

I'm going to be his CMO or his co-founder because he's that compelling.

I think there's a tacit thing there.

I like to say the best sales, like the best...

Plastic surgery is unseen.

So if somebody, if you look at someone, you're like, whoa, you know, that a lot of plastic surgery, that's obviously really bad.

Or if you say that good plastic surgery, that's also bad.

The best one is when you can't tell that that plastic surgery, same with sales, the people that people think are the best salespeople.

are maybe A minus, B plus salespeople.

The best salespeople aren't seen as salespeople.

And I think charisma is the same thing.

It's not these people that go into a conference and give the speech that they think everybody else is gonna be hyped by.

It's the people that drive other people to go and follow them.

And to your point, they might be completely weird.

They might be even antisocial, but they believe so much in their vision that again, you want to follow them.

It's almost an involuntary thing that you wanna follow them.