David
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It's just things, just concepts.
And we would start eliminating things.
Because in this business, and it's very counterintuitive...
Quantity leads to quality.
Quantity leads to quality.
Often we will get a list from a client saying, you know, we're really stuck now.
And I'll say, okay, well, how many names do you generate?
We will get back a list of 50 or 100 names.
And that's where, and then got stuck and they stopped, right?
We can't do that.
We're looking at...
Maybe 2,000 names, right?
Again, these aren't all the right names.
They aren't even good names.
Yes.
Well, they're either written in a small, we work in small two-person teams here.
We don't use brainstorming sessions.
Oh, I like it.
What's the problem with brainstorming?
Well, first off, you have, you know, and the classic ones, you have peer pressure, right?