David
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Appearances Over Time
Podcast Appearances
I'll talk about that in a moment.
But going back to your issue with your creatives, there's two things that we do.
And these are kind of magical phrases.
I mean, just trust me on this.
I know you don't know me very well.
I'll coach people to say, listen, when you have trouble, when you feel yourself leaning into the urge to say, that's too expensive or that'll never pass legal, say something like, I wish we could make that so it wasn't expensive.
Or how do we, how do we...
modify that word so it's legally available.
What you've done there is you've given someone a problem-solving proposition.
You haven't slammed a name down.
You're getting people to think about, okay, well, let me think about, because humans love to solve problems.
We do.
That's in our DNA.
It's how we survive.
And so try those things.
Someone comes to you with an idea and go, you know,
That's an interesting idea.
That's the first thing I say.
Okay, it's interesting.
Or I'll say, I would not have thought of that.