David

Amy, what I'm hearing is you have a way to show customers how to market their product probably really good or an education program that does that. Do you teach them how to, say, buy cattle at the auction? No.

Amy, what I'm hearing is you have a way to show customers how to market their product probably really good or an education program that does that. Do you teach them how to, say, buy cattle at the auction? No.

My father-in-law sells direct to consumer. He started doing that. We were cow-calf for a while and he'd sell genetics and then he realized that instead of selling the bull for genetics, he'd get whatever, $3,000 a head.

My father-in-law sells direct to consumer. He started doing that. We were cow-calf for a while and he'd sell genetics and then he realized that instead of selling the bull for genetics, he'd get whatever, $3,000 a head.

My father-in-law sells direct to consumer. He started doing that. We were cow-calf for a while and he'd sell genetics and then he realized that instead of selling the bull for genetics, he'd get whatever, $3,000 a head.

He's like, well, I could cut its head off and sell it as meat and steer it and then end up feeding it out, make more money doing that and get $5,000 worth of meat out of it instead and in a shorter window. And he would start doing that.

He's like, well, I could cut its head off and sell it as meat and steer it and then end up feeding it out, make more money doing that and get $5,000 worth of meat out of it instead and in a shorter window. And he would start doing that.

He's like, well, I could cut its head off and sell it as meat and steer it and then end up feeding it out, make more money doing that and get $5,000 worth of meat out of it instead and in a shorter window. And he would start doing that.

But when he would do it, a lot of people didn't realize how much the packer cost to have them process or the processor, not the packer, but the processor to process the meat. And so some people would sell it as hanging weight. Some people would sell it as just the meat. So there's bone in or bone out weight.

But when he would do it, a lot of people didn't realize how much the packer cost to have them process or the processor, not the packer, but the processor to process the meat. And so some people would sell it as hanging weight. Some people would sell it as just the meat. So there's bone in or bone out weight.

But when he would do it, a lot of people didn't realize how much the packer cost to have them process or the processor, not the packer, but the processor to process the meat. And so some people would sell it as hanging weight. Some people would sell it as just the meat. So there's bone in or bone out weight.

And then some would sell it as carcass weight, you know, with skin, without skin, et cetera, et cetera. And so explaining that to the consumer. What he's always tried to explain to him was here's the price of what you're going to pay at the grocery store for hamburger. Here's the price of what you're going to sell for steak. I'll just split the difference.

And then some would sell it as carcass weight, you know, with skin, without skin, et cetera, et cetera. And so explaining that to the consumer. What he's always tried to explain to him was here's the price of what you're going to pay at the grocery store for hamburger. Here's the price of what you're going to sell for steak. I'll just split the difference.

And then some would sell it as carcass weight, you know, with skin, without skin, et cetera, et cetera. And so explaining that to the consumer. What he's always tried to explain to him was here's the price of what you're going to pay at the grocery store for hamburger. Here's the price of what you're going to sell for steak. I'll just split the difference.

Instead of paying $15 for a steak and $3 for hamburger, I'm going to sell it all to you at $7. You know, and he just split it all and he just split it in the middle. But I don't know if there's a right way to do it, but that was his.

Instead of paying $15 for a steak and $3 for hamburger, I'm going to sell it all to you at $7. You know, and he just split it all and he just split it in the middle. But I don't know if there's a right way to do it, but that was his.

Instead of paying $15 for a steak and $3 for hamburger, I'm going to sell it all to you at $7. You know, and he just split it all and he just split it in the middle. But I don't know if there's a right way to do it, but that was his.

Uh, he did it on yield.

Uh, he did it on yield.

Uh, he did it on yield.