David

We will get back a list of 50 or 100 names.

And that's where, and then got stuck and they stopped, right?

We can't do that.

We're looking at...

Maybe 2,000 names, right?

Again, these aren't all the right names.

They aren't even good names.

Yes.

Well, they're either written in a small, we work in small two-person teams here.

We don't use brainstorming sessions.

Oh, I like it.

What's the problem with brainstorming?

Well, first off, you have, you know, and the classic ones, you have peer pressure, right?

So, and then stopping that cascade of evaluation when you have, you know, four or five or six people, let alone 10 people, it's just, it's a slow, slow grind.

And we really documented that.

And this is going back now, 30 years ago, doing research, because we used to do brainstorming here.

And we used to have freelancers, right?

And so the combination of that and over an 18-month period, I mean, we just asked this, you know, it's always in life, the questions you ask, right?

And we said, where are our names really coming from, right?

And at the end of that 18 months, even though the collection was a little sloppy and a little crude, we said, this is really interesting.