David

Who's exempt, who's not exempt.

A lot of it comes down to market predictability.

And I think the fact that the tariffs were changing every single day, a lot of companies, especially the ones that could afford it, just decided it's worth it to just not change pricing and just wait it out and see what happens.

And if we need to in the future, maybe we will.

But we don't want to do this thing where we just are fluctuating our pricing like every two days.

It's a combination of that and your ability to sustain those changing market dynamics.

Like Samsung, for example, notably does not make a ton of money from its mobile division.

That's not its main source of money.

Actually, probably most of its money comes from the RAM it makes for other people.

So they're probably doing really well right now.

And I don't think that Samsung will change its prices for its smartphones at all.

So in a way, Carl is kind of just like, we're going to up our prices.

Because we can't do this.

And I think that there will be some larger companies that will be like, hey, don't speak for all of us.

Come on.

Come on, Carl.

I think they're going to eat it for one more year.

And if the memory prices are still insane next year, because the main reason the memory and storage prices are so insane right now is because of the data center explosion and like open AI buying up all of the RAM.

So if that capacity changes next year, if either the companies that are building it build more fabs that can make more capacity, or if OpenAI just doesn't need as much next year, the prices could go back down.

So I think it's still kind of seen as a market fluctuation.