Daymond John

You go work really hard and I'll match the money you have and get you a new car.

That wasn't teaching them financial intelligence.

That was teaching them how to work hard.

And this little girl, I realized we have lost our national heroes after the kids are five years old and they don't have Peppa Pig to watch anymore.

They don't have what we grew up on, Electric Company and Mr. Rogers and Bob or Steve Ross, whatever the name, and even my children, Steve from Blue's Clues.

So there are no national heroes.

They're watching a bunch of children on other families.

Nothing wrong with this, but they're just watching people play with toys and unboxing, and they're not caring about making what's in the box.

They want to see what's...

what they're making outside the box.

So I wanted to come up with something where I connect with my little girl, teach her the process and the idea of entrepreneurship at a very young age.

And I was tired of reading books to her about princesses and ponies and telling her, baby, I promise if you wait one day, there's going to be a prince to come grab you with a glass slipper or, you know, I don't know.

Yeah.

Find you in a tower and you better not live with seven dwarfs.

So I wanted her...

And that's the beautiful part, right?

We show there, you know, so the beautiful part about this is, like you said, you read it a couple of minutes ago.

You can read it like this.

It's for kids five to 10 years old, parents and kids connecting together.

You read it.