Deante’ Kyle

I think it will always have a role, but it's not the only thing in the ecosystem now.

And so you have your ownership with this platform.

Owning your IP is a game changer.

Like think about, I don't know, when I used to come up and we would watch movies about Motown or Ray or whatever, and we'd be like, he got the masters.

He got the rights to his music.

People used to take our crafts, take our exploiters.

We get five cents on the dollar, but they would own the IP.

And so when we think about The Root, we think about owning IP.

We think about things we want to put on our platform, but how we don't become...

exploitative of the folks who are also wanting to have their own platform.

So how can we think of a revenue sharing model together?

How can we, let's just be creative.

We have an opportunity to rewrite how we do this thing.

Yeah.

It's like the, the every day there's something new happening.

And if you can't stay flexible to stay in the clip, then you, you, you going to be Nintendo in the,

I don't even know what the popular thing is now.

An Xbox 5.

What is it?

PS5?