Denan Kemp

It's going to be interesting because if you're nine, you're sitting there going –

I remember I had a meeting at nine quite a while ago.

I was like, you know, you got to stay in sport.

They're like, well, you know, why not lean into that?

And there were reasons for it.

Obviously I'm not going to reveal here, but there were reasons for it.

But the tough thing is, is like we stay in sport in regards to infrastructure.

Like you're so, you got like Fox have been doing this for ages now.

You'd have the investment would have to be huge to get it up to in regards to like 24 hour channels and that.

Yeah.

But ironically,

To my understanding, Stan is actually a huge moneymaker for Nine.

Like huge.

Yeah.

And so like I think it was a few years ago.

You can actually Google the articles.

Like it's like a massive, like super successful for Nine, Stan is.

Not from like I don't know about sporting side of things.

I don't know how that is.

But from like a mainstream media show thing with like movies and reality TV shows and that, apparently it's like killing it.