Derek Kravitz

If you're more willing to pay more money to buy alcohol or sweets on a Friday...

Late on a Friday and you group all those products together on a Friday.

For a company, they understand that purchase history and they understand that they can charge you more based on that purchase history.

And they can sell those insights, that information and data to retailers as a really valuable opportunity.

bit of information on you, the shopper.

And of course, retailers want that.

And they see, you know, the ability to make more money, especially in a business like grocery that has really low margins.

Historically, this means something this this 123 percentage points means hundreds of millions of dollars in additional revenue.

And that's the difference between, you know, making a profit or not.

So they did say, you know, look, this is something that we're pretty open about.

We've been telling our business clients for years, this is happening.

It's online.

It's out there.

And look, we still believe that it's negligible price differences, small, limited time and randomized.

And really, at the end of the day, it helps grocery retailers and us know why.

which products people care most about and trying to, in the attempt to try to make groceries more affordable for more Americans.

Our data showed something a little bit different.

Very few people in our testing got the lowest price possible.

When we looked at it, 8% of our testers got the lowest available price on products.

And everyone else, 92%, got something higher.