Derek Kravitz

They just enacted a law where if someone is algorithmically changing the price you see in an app, whether it's an Uber or a Lyft or a grocery retailer,

they have to have a label in the app saying this price is being algorithmically changed, and here's why.

It's a disclosure, basically.

But that doesn't inhibit or it doesn't prevent them from doing the practice, right?

It just shows you that they're doing it.

And so other states are figuring this out.

We've been talking to a lot of regulators recently who are actively considering new laws, and the FTC even has an active probe into surveillance pricing.

So it's an open question.

Yeah, there is a clear case for that, except that most state and even federal laws bar discrimination, price discrimination on the basis of your zip code or your household income or wealth.

For good reason.

That can be proxies for race, ethnicity, various things that we as a country do not believe that you should be discriminated against because of your background or who you are.

We're moving into a very fast-paced, quick use of this really sophisticated tech with now AI involved.

And, you know, regulators and the American public are playing catch up.

And so we're trying to figure out what this all means and how we should best react to it.

So we're already there to some degree.

But, you know, one thing that really sticks out, we spoke to Lina Khan, who is the chair of the FTC during the Biden administration.

Now she's advising the new New York City mayor-elect Zoran Mamdani.

And

You know, she when we sat down with her at Columbia Law School, she was was pretty clear.

We need to have a first order conversation is what she said.