Derek Rydall

What's going to be the brand?

It's going to be the humans.

And what kind of humans?

It's going to be what I call the whole new human.

And it's a human who has remembered what they're really made of and made for, what they're really here for, who has doubled down on the things that seem to be the weirdness, the strangeness.

the authenticity, the thing that is unrepeatable, uncommodifiable, unalgorithmic, that individual

who really is authentic and is willing to be the freak.

You know, I like to joke in the Bible, there was a typo.

It's not the meek shall inherit the earth.

It's the freak.

And so it's finally coming true.

If you're a freak or you're just unique, and if you're not, you better figure out how you are.

Authenticity, community, real creativity, real taste, authenticity.

Your lived and embodied wisdom and perspective is something the AI doesn't have.

Now you can use the tools and the technologies to scale yourself or to make yourself more valuable in the current transition.

But that's the moat is one of one singular, unique, handcrafted humanity.

And that's going to be the new moat, you know, in the future, that's going to make anything be a signal in the noise.

So that's how I, that was my journey.

And I kind of went from outer technology to inner technology and then back to outer technology in this kind of recursive loop.

where now I can use the outer technology to know myself even more, to know what is unique about me and my life and my story and my journey.