Devan Kline

You take pitching specifically, and there's a lot of recovery nuances, a lot of longevity nuances, a lot of, we really care about that stuff, right? Because we couldn't be We couldn't have our product be our differentiator if we weren't focused on longevity, right? We tell people like, this is going to be long, hard, and difficult. And it's going to take consistency and discipline and dedication.

You take pitching specifically, and there's a lot of recovery nuances, a lot of longevity nuances, a lot of, we really care about that stuff, right? Because we couldn't be We couldn't have our product be our differentiator if we weren't focused on longevity, right? We tell people like, this is going to be long, hard, and difficult. And it's going to take consistency and discipline and dedication.

You take pitching specifically, and there's a lot of recovery nuances, a lot of longevity nuances, a lot of, we really care about that stuff, right? Because we couldn't be We couldn't have our product be our differentiator if we weren't focused on longevity, right? We tell people like, this is going to be long, hard, and difficult. And it's going to take consistency and discipline and dedication.

You're not going to do it in 30, 60, 90 days. You know, likely you're not going to like, you know, wake up one day and like, Be strong as an ox. It's going to take five years. And are you in for this ride? Do you believe that you're worth it?

You're not going to do it in 30, 60, 90 days. You know, likely you're not going to like, you know, wake up one day and like, Be strong as an ox. It's going to take five years. And are you in for this ride? Do you believe that you're worth it?

You're not going to do it in 30, 60, 90 days. You know, likely you're not going to like, you know, wake up one day and like, Be strong as an ox. It's going to take five years. And are you in for this ride? Do you believe that you're worth it?

And so we have that recovery element built in because what we're telling people is that it's the opposite of what everyone else is saying, really, in the macro sense of like, hey, come do this fast. Like, oh, you're not okay? That's okay. Just come in any way. Do it fast. Join the membership. You can lose 30 pounds real quick. And it's like, okay, well, that's flat.

And so we have that recovery element built in because what we're telling people is that it's the opposite of what everyone else is saying, really, in the macro sense of like, hey, come do this fast. Like, oh, you're not okay? That's okay. Just come in any way. Do it fast. Join the membership. You can lose 30 pounds real quick. And it's like, okay, well, that's flat.

And so we have that recovery element built in because what we're telling people is that it's the opposite of what everyone else is saying, really, in the macro sense of like, hey, come do this fast. Like, oh, you're not okay? That's okay. Just come in any way. Do it fast. Join the membership. You can lose 30 pounds real quick. And it's like, okay, well, that's flat.

You get companies that say, one day it says they're signed on their building, the next day it says for lease, and you're like, why is that happening? So yeah, I think that's a combination of... Sounds like... Sprinkle a little bit of bigger... You do sprinkle a little bit of bigger, faster, stronger in there from my high school days too. If anybody's ever heard of that program.

You get companies that say, one day it says they're signed on their building, the next day it says for lease, and you're like, why is that happening? So yeah, I think that's a combination of... Sounds like... Sprinkle a little bit of bigger... You do sprinkle a little bit of bigger, faster, stronger in there from my high school days too. If anybody's ever heard of that program.

You get companies that say, one day it says they're signed on their building, the next day it says for lease, and you're like, why is that happening? So yeah, I think that's a combination of... Sounds like... Sprinkle a little bit of bigger... You do sprinkle a little bit of bigger, faster, stronger in there from my high school days too. If anybody's ever heard of that program.

That is right. That's it in a nutshell. My answer was real long-winded.

That is right. That's it in a nutshell. My answer was real long-winded.

That is right. That's it in a nutshell. My answer was real long-winded.

What's that roller coaster been like? Definitely one, right? In 2015, when we announced that we were going to franchise in all 50 states, We thought hitting the home run might be awarding 10 units in our first year and really getting those stood up. And we were always concerned with unit economics. I'll talk about that in a minute. But I had no idea that we would do 200 in the first 18 months.

What's that roller coaster been like? Definitely one, right? In 2015, when we announced that we were going to franchise in all 50 states, We thought hitting the home run might be awarding 10 units in our first year and really getting those stood up. And we were always concerned with unit economics. I'll talk about that in a minute. But I had no idea that we would do 200 in the first 18 months.

What's that roller coaster been like? Definitely one, right? In 2015, when we announced that we were going to franchise in all 50 states, We thought hitting the home run might be awarding 10 units in our first year and really getting those stood up. And we were always concerned with unit economics. I'll talk about that in a minute. But I had no idea that we would do 200 in the first 18 months.

And Fran did this article out of Franchise Times Magazine. It was one of our first... earned media pieces that was talking about business that I was super proud of. And it said that we're in the 99% of all growth from all franchises of any franchise that entered the market since 2010. And this was like 18 months in. And I'm like, Okay, well, we better not screw this up then.

And Fran did this article out of Franchise Times Magazine. It was one of our first... earned media pieces that was talking about business that I was super proud of. And it said that we're in the 99% of all growth from all franchises of any franchise that entered the market since 2010. And this was like 18 months in. And I'm like, Okay, well, we better not screw this up then.