Devora Rogers
speaker
454 appearances
2 recordings
1 series
first heard Mar 2025
last heard 3 Jul
Devora Rogers’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Jul 2026 with 1.
Appearances
You could use big data to do that.
You could use any number of things.
Nothing, nothing reveals opportunities and challenges in the way that talking to humans does.
It just doesn't.
Attribution is worthwhile.
And certainly if you're doing a lot of media spend, you've got to do it.
But we feel that brands have to put in the work and ultimately get answers from real people dealing with real challenges that either your company can or cannot solve.
My mentor was a guy named John Ross, who had been the CMO at Home Depot.
And he oversaw Home Depot's growth, the biggest growth of its development.
I learned a lot from him around how I think about research and retail and shopping.
We wrote a book together called Fire in the Zoo, which is all about the difficulty of selling at retail and all that kind of stuff.
So they had every imagine they had Deloitte.
They had all every consultant in the world was working for Home Depot at the time.
Every single one.
They had any amount of data or research they wanted.
And guess what?
As the CMO, he felt like he still didn't know why people were making choices.
And so he would go down and put on an apron, stand in the paint aisle, and he would ask people a series of very, very simple questions.
What made you decide to come in today?
Where'd you go for information?
Showing 161–180 of 454 · page 9 of 23
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