Dhruv Khullar

You don't have that in your home kitchen? No.

This is something that I would walk past in the grocery store and think, okay, 100% whole wheat bread. This has got to be good. This cannot be ultra-processed. What do you think?

This is something that I would walk past in the grocery store and think, okay, 100% whole wheat bread. This has got to be good. This cannot be ultra-processed. What do you think?

This is something that I would walk past in the grocery store and think, okay, 100% whole wheat bread. This has got to be good. This cannot be ultra-processed. What do you think?

That sounds extremely ultra-processed.

That sounds extremely ultra-processed.

That sounds extremely ultra-processed.

Yeah.

Yeah.

Yeah.

All right. What do we got here? We have yogurt. So most people would think yogurt. That's pretty healthy. We have a very vanilla yogurt here. So maybe there's some trouble there.

All right. What do we got here? We have yogurt. So most people would think yogurt. That's pretty healthy. We have a very vanilla yogurt here. So maybe there's some trouble there.

All right. What do we got here? We have yogurt. So most people would think yogurt. That's pretty healthy. We have a very vanilla yogurt here. So maybe there's some trouble there.

A yogurt that has an emulsifier or a thickener is surely not the same as a bag of Doritos or gummy bears, right? No, it's not. But how do you help people understand that nuance? Is it like if you could make it at your home, but it has this one ingredient, it's probably okay?

A yogurt that has an emulsifier or a thickener is surely not the same as a bag of Doritos or gummy bears, right? No, it's not. But how do you help people understand that nuance? Is it like if you could make it at your home, but it has this one ingredient, it's probably okay?

A yogurt that has an emulsifier or a thickener is surely not the same as a bag of Doritos or gummy bears, right? No, it's not. But how do you help people understand that nuance? Is it like if you could make it at your home, but it has this one ingredient, it's probably okay?

But then aren't we just back at square one where ultra-processed foods is a fancy way to say junk food? Oh, sure.

But then aren't we just back at square one where ultra-processed foods is a fancy way to say junk food? Oh, sure.

But then aren't we just back at square one where ultra-processed foods is a fancy way to say junk food? Oh, sure.

So tell us a little bit about the ways in which people have been studying this concept and why you think it's such a consistent story.