Dianna Booher

any woman's story at all.

And I said, well, actually, I told him, I said, you know, that's actually a narration, not really a story.

And he said, really?

I mean, the difference, of course, like, one of the difference, he said, oh, am I the only, he's totally buried, turned, oh, be right.

And he said, am I the only person that doesn't, you know, I tried to alleviate the embarrassment and tell him, no, you're not, you're not the only person.

But,

Storytelling has just become a basic leadership skill if you want to move people and change their thinking and change their action.

Because information is just everywhere.

Our job is to make it go into the memory.

Well, story is...

It involves a character, and a character could be a city, but, you know, like the person that is struggling toward a goal, overcome the obstacle to achieve a goal.

That's a story.

And narration is just relating some incident.

It may or may not involve a struggle.

It may just be a conversation.

Maybe this is what happened yesterday at Walmart.

When I was on the airplane yesterday, this happened.

But a story has some character.

Again, a character could be an organization.

But it's someone or something struggling over consistent obstacles to achieve an important goal.