Dietmar Fischer

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For anyone using AI in marketing, try this as practical homework.

Look at one AI-generated piece of content you have created or used recently.

Ask yourself, does this help the audience understand something better or does it mainly make something look more human than it really is?

That distinction matters.

AI should help you explain, create, translate, summarize, and support.

It should not be used to fake trust.

So when you use AI this week, add one small habit.

Be transparent where it matters.

If something is synthetic, do not pretend it is human.

If something is uncertain, do not dress it up as fact.

If something is persuasive, make sure it is still honest.

The rule is simple.

Before you trust the face, check the source.

Before you trust the voice, check the channel.

Before you trust the message, check the motive.

Because in the age of AI, the smartest person in the room is not the one who believes nothing.

It is the one who knows when to pause.

The robot is not the point.

So what should we take away from Metropolis and AI?