Diplo
๐ค SpeakerAppearances Over Time
Podcast Appearances
And even in the England side, they were like, why you got kids on the song?
They're talking about the gun, there's a gunshots.
And I was like, I fought.
I was like, come on, this is a cutting edge record.
put on the album they had two other singles before that and I was like you know what I had this party in Philly that was like starting to blow up I was like starting to like make I'm also like a party producer at the time like making my own parties and I'm playing my demos I'm playing my mashups I'm playing my records in the parties they become big on the internet just from me DJing them so this record I'm like this works and I have booking DJs and I'm booking artists at my party Bun B is one of the artists I booked Gorilla Zoe was big like it was like a mashup of hip-hop and house music back then that was like unheard of no one had done this kind of party but we did this in Philly
And I started to ask these guys like, yo, can you get on this song as a remix?
So I started servicing Paper Planes with rappers on it to DJs I knew in Philly and New York.
So I was like just giving them this mixtape version.
So the song started getting played on like mix shows in Philly and New York, Atlanta.
It had been out for like six months.
Rap radio started picking this record up and then
Seth Rogen heard it, put it on Pineapple Express, got a big trailer.
So the white people started hearing the record too.
And it was like, it just like all, the label didn't do shit.
Like I was like guerrilla marketing, which I learned that from her too.
Put all your shit into it.
Everybody you know asking for a favor, drop remixes, whatever it takes.
And then that record took like
16 months to reach like number, I think it only got number two, but it became, you know, they got Kim big at 15 years later, but that record was a big trendsetting record for a lot of people.
I don't know how many people I work with now, like young, young females that are like, MIA paper planes, like this style, this attitude, this is like what I want to do.