DJ CTI

And a Ferrari SUV should not exist.

It should be exotic performance cars that make crazy noise, that give you excitement when you drive them, that when you step on the throttle, you realize why you've worked your whole fucking life to pay for this motherfucker.

That's what a Ferrari is about.

It's not about hauling four people.

It's not about getting good gas mileage.

It's about the most amount of fuck you and awesome that you could possibly pack into four fucking wheels.

And if they don't get back to that, their brand's going to suffer.

That's it.

Nobody's infallible.

Not even Ferrari.

Nobody.

Big brands, big civilizations have fucking fallen.

And the reason they fall is because they get away from the value system that built them.

And that's what we're dealing with here.

So my hope is, because I love the brand, that they use it as an opportunity to pivot.

That is yet to be determined.

We shall see, man.

Guys, you jumping on this conversation.

You let us know down in the comments.

I think Z Sean, your fucking comment that you read is pretty much the only thing that should matter for Ferrari.