Dmitriy Pavlov

And on top of that, we can actually understand if a request is coming in, if it's an anxious person really telling telling you something, we can route that person to an agent that handles anxious people really well.

Right.

We can we can understand kind of the underlying intent behind this.

You actually kind of have a framework for thinking about it.

But yeah.

Yeah.

So one of the main levers that we're hoping to affect is on the market research side.

We found that on average, it's like a 16 to 18 month period.

R&D cycle for any product development.

Any month that you can accelerate that, that the R cycle is product ROI increases by about 15%.

So what we're doing is actually automating a good chunk of this data because we have all this market research already, all this preliminary things.

So we've done things like creating automated SWOT analysis where we can actually understand the internal strengths and weaknesses and

compared to the external opportunities and threats of the entire market.

And our engine picks this up automatically, and it finds things that, simply looking at frequencies and express things you couldn't understand.

So it's really quite unique, and this technology in and of itself is peer-reviewed, which is pretty unique in this space as well.

And our team is kind of the, what you want, kind of tackling this kind of problem.

Right now, Console Wars by Blake Harris.

That's a great book.

It's about actually Tom Kalinske and how he did CEO.

What's it called?