Doctor Mike

And I don't do it when I'm talking to people.

I don't do it when I'm lecturing.

I definitely don't do it in public speaking.

But there's something about, you know, the the one minute reel where you just look at it and you're like, what the hell can I possibly say in one minute?

And, you know, if you say something absolute, God forbid, some other person is going to be like, well, you know, you know, you didn't consider this case.

And this is why my book is 200 pages long.

This is the incentives I was talking about.

This is one of the things that I think is also challenging.

Even on the text-based platforms that I do spend a lot of time on, you're always incentivized to pick fights with somebody.

The quote tweet is going to get you much more reach than writing the original post in most cases.

And that is, you know, the moral, the morally strident language is going to get the lift.

The using words like they write, they don't want you to know they didn't do this.

They didn't do that.

The oppositional framing like you're you're fighting in the gladiatorial arena.

Exactly.

And and this is why.

And more than that.

it it's fun for the crowd and this is the thing where when i say like accidental academic um besides the fact that you know i used to feel like you could always tell who had actually run a facebook ad campaign and who hadn't and just in terms of um because you make decisions right again where i'm like

okay i gotta reach people i've got like two thousand dollars what am i gonna i'm gonna make choices there right and i'm gonna make choices that are going to or that you know they're like almost machiavellian right what is the what is the strategy that i'm going to use to absolutely maximize the revenue the drive the clicks the you know this is what i am going to do in order to like win that fight and so there's that component and the other thing i think was the um

The dynamic of when you're doing it for political purposes specifically, I think sometimes what gets lost is how much fun it is for the people in the faction.