Doctor Mike

the recognition that all of a sudden, social media was where public opinion shaping was going to happen.

You had to be there for political campaigning.

You had to be there for public opinion shaping.

And yet, what was ostensibly a majority position was not an identifiable, visible community, but the minority looked like the majority because they had invested the time to make themselves a movement.

And that was really what got me into understanding like how information moved.

I did a lot of network analysis again, you know, data science, right?

And went to Twitter and with another data scientist named Galad Lotan started doing network maps of Twitter, right?

Who were the different communities as we moved this bill through the California legislature, got referred to three committees in the House, three committees in the Senate.

It's going to be a very, very vicious fight.

Who is in this conversation?

Who are the influencers?

Who are the influential figures?

Realizing they were 100% anti-vaccine activists, right?

100% of the key pivotal nodes in the conversation, the large follower accounts, 100% anti-vaccine.

Robert F. Kennedy Jr., huge in the conversation.

10 years ago, here we are today, right?

But the public health community was entirely outside of the conversation.

there were a handful of doctors who were kind of in it, but they were very small accounts and they weren't really integrated into the conversation.

They were kind of talking to themselves sort of over on the side.

So when you look at how information moves, just structurally, like who's communicating with whom,