Dom Harvey

It's great to have you here.

First question, who is David Downs?

And a board director.

So many hats.

Why ex-comedian?

What does that mean?

Because when was the last time you did like an actual, what you'd call a stand-up routine?

All those names that you mentioned, like New Zealand household names when it comes to comedy, people that have devoted their life to it, whereas you've gone off on a more corporate route.

Did you notice a difference when you reunited?

Are you like, oh, there's levels to the game?

I mean, there's so many hats that you're wearing.

It's been such a fascinating career or careers.

So you're CEO of a thing called New Zealand Story as well?

What's that?

Where do you start?

It's really inspiring, eh?

In terms of brand New Zealand, what are we getting very right and very wrong as a country?

That's a good question.

That's right, because it was the whole 100% pure campaign, which leaves no margin of error.

But if the campaign had been like 85% pure news, they would have found like a poster in Murray's office.