Dom Harvey

It wasn't even JJ telling me.

They were just sitting on our desk.

Yeah, well, there you go.

And the other staff just going around there several times a day to get them.

I'm very familiar with the brand, which is, like, to have cut through in this market, it's like, it's no mean feat.

So to build a brand and have, like, what's the amount?

Like, something like one in 20 New Zealanders are customers or one in 30?

And you mentioned the word of mouth thing.

How important is building a community for a brand?

how you know if you're a vacuum cleaner company like maybe there is actually shark ninja has a great community yeah they do yeah i'm just thinking um i saw a cereal like nutrigrain or something and on the back of the packet it was like follow us on instagram and i thought why do i need to follow you on instagram exactly but maybe it's quite the community but if if the product is great though like do you need do you why why do you need a community

Okay, well, if any aspiring founder or entrepreneur is listening to this, like, how do they start about building a community when they build their brand?

So you've been going four years.

That's another four years time.

What milestones do you need to hit to get there?

Are you on track?

Are you ahead of schedule?

How do you do that?

That seems like an impossible challenge.

How do you get into like a Walgreens or... Yeah.

Where do you even begin with that stuff?