Dominic Carter

And I think when I, when I think about it, everything that I've tried to do is about connecting with people, giving, giving voice to people, ensuring that their needs are reflected in the way that organizations that are more powerful than them relate to them. So this, of course, it can include stuff like government and whatever, but also companies that are making products.

And I think when I, when I think about it, everything that I've tried to do is about connecting with people, giving, giving voice to people, ensuring that their needs are reflected in the way that organizations that are more powerful than them relate to them. So this, of course, it can include stuff like government and whatever, but also companies that are making products.

If they listen to their users, then the product's going to be so much more useful. It's great for the user. It's good for the company.

If they listen to their users, then the product's going to be so much more useful. It's great for the user. It's good for the company.

So even with our projects in Agetech, where we're bringing Agetech into Japan, we're working on bringing interesting and breakthrough product in, still very much we're based on talking to users and using the skills that we have in consumer insights market research to make sure that we're bringing in the right products. And that we can help adapt them successfully.

So even with our projects in Agetech, where we're bringing Agetech into Japan, we're working on bringing interesting and breakthrough product in, still very much we're based on talking to users and using the skills that we have in consumer insights market research to make sure that we're bringing in the right products. And that we can help adapt them successfully.

We're moving from, we do plenty of straight consumer insights related work. Now we're moving to more commercialization of those insights in our business, which I think is amazing. Something I've wanted to do for so long, but it still is based on that real active listening experience.

We're moving from, we do plenty of straight consumer insights related work. Now we're moving to more commercialization of those insights in our business, which I think is amazing. Something I've wanted to do for so long, but it still is based on that real active listening experience.

to people and ensuring that we're making active connections with people and that we are reflecting that back in the ways that we interact with people. So that's a very strong thread because you hear people say, we're not really quite sure

to people and ensuring that we're making active connections with people and that we are reflecting that back in the ways that we interact with people. So that's a very strong thread because you hear people say, we're not really quite sure

what to do or we've worked really hard on this problem that we have in our business and we just don't know how to move forward or we tried this and we tried that i i say look maybe you need to spend a lot more time with your users you need to spend a lot a lot of a lot more time with your customers or the people that you're trying to work with just ask them sometimes you don't actually have to come up with all of the solutions on your own

what to do or we've worked really hard on this problem that we have in our business and we just don't know how to move forward or we tried this and we tried that i i say look maybe you need to spend a lot more time with your users you need to spend a lot a lot of a lot more time with your customers or the people that you're trying to work with just ask them sometimes you don't actually have to come up with all of the solutions on your own

You can partner with people. And I think if we look at the area of aging in particular, the problems that we have in Asia, the challenges that we face in aging and let alone trying to market products of people who are aging, unless we actually take a really collaborative approach with people, it's very hard to see how we're going to be successful.

You can partner with people. And I think if we look at the area of aging in particular, the problems that we have in Asia, the challenges that we face in aging and let alone trying to market products of people who are aging, unless we actually take a really collaborative approach with people, it's very hard to see how we're going to be successful.

So that stretch is always connecting and reflecting back what people are thinking and feeling into commercial decisions.

So that stretch is always connecting and reflecting back what people are thinking and feeling into commercial decisions.

Yes, I think a lot of people, and a lot of people my age too, because I just turned 50. And so a lot of people around our age are dealing with their aging parents. And I became, honestly speaking, I became very frustrated dealing with my parents because

Yes, I think a lot of people, and a lot of people my age too, because I just turned 50. And so a lot of people around our age are dealing with their aging parents. And I became, honestly speaking, I became very frustrated dealing with my parents because

I wanted them to be a lot more proactive about the way that they were managing their situation and the fact that their independence was gradually disappearing. I could see that happening. I think they were in denial, but my brothers and sisters And we were very concerned about it. So I started, I got Dad an Apple Watch, for example. We tried speakers and we tried the pendant that they wear.

I wanted them to be a lot more proactive about the way that they were managing their situation and the fact that their independence was gradually disappearing. I could see that happening. I think they were in denial, but my brothers and sisters And we were very concerned about it. So I started, I got Dad an Apple Watch, for example. We tried speakers and we tried the pendant that they wear.