Don

You've soft skin, and I think that it's smooth, so it's an easy transition. I can look at you from across the room and go, yeah, yeah, yeah.

You've soft skin, and I think that it's smooth, so it's an easy transition. I can look at you from across the room and go, yeah, yeah, yeah.

Yeah. That's what you do. You can tell her you're going to call her. Like, I'm going to call you in 30 minutes. Oh, those are good.

Yeah. That's what you do. You can tell her you're going to call her. Like, I'm going to call you in 30 minutes. Oh, those are good.

Hold on, wait. Yeah. Right. Just for Andrew. What if you brought home takeout food, but only for yourself?

Hold on, wait. Yeah. Right. Just for Andrew. What if you brought home takeout food, but only for yourself?

I did? Last time? What was it? Where you don't.

I did? Last time? What was it? Where you don't.

Stunt double? TV show. No. Wow, thank you.

Stunt double? TV show. No. Wow, thank you.

Yeah.

Yeah.

Superior being. Right here.

Superior being. Right here.

He does. He does look like that.

He does. He does look like that.

Exactly. From the South. They're rare. Sidney Sweeney. Is that the most famous person now?

Exactly. From the South. They're rare. Sidney Sweeney. Is that the most famous person now?

Thank you.

Thank you.

Thank you for being a bad friend. Thank you for being a bad friend.

Thank you for being a bad friend. Thank you for being a bad friend.

You've soft skin, and I think that it's smooth, so it's an easy transition. I can look at you from across the room and go, yeah, yeah, yeah.

Yeah. That's what you do. You can tell her you're going to call her. Like, I'm going to call you in 30 minutes. Oh, those are good.

Hold on, wait. Yeah. Right. Just for Andrew. What if you brought home takeout food, but only for yourself?

I did? Last time? What was it? Where you don't.

Stunt double? TV show. No. Wow, thank you.

Yeah.

Superior being. Right here.

He does. He does look like that.

Exactly. From the South. They're rare. Sidney Sweeney. Is that the most famous person now?

Thank you.

Thank you for being a bad friend. Thank you for being a bad friend.

You bet. Thank you, man. My name is Don. I sell Christmas light installation to home and business owners. Love it. Last year we did 450K. Sweet. And this year I'd like to be at 2 million. Awesome. What's stopping me is that I still have prices when I started the business two years ago for some businesses or for some clients.

You bet. Thank you, man. My name is Don. I sell Christmas light installation to home and business owners. Love it. Last year we did 450K. Sweet. And this year I'd like to be at 2 million. Awesome. What's stopping me is that I still have prices when I started the business two years ago for some businesses or for some clients.

So I'd like to know how can I increase the perceived value so that I could increase my prices while still doing the same thing.

So I'd like to know how can I increase the perceived value so that I could increase my prices while still doing the same thing.

So for example, if I've been charging a house $1,000 for an install and takedown.

So for example, if I've been charging a house $1,000 for an install and takedown.

Like this year it'll be $2,000. Yeah. I guess nothing. But the perceived value. That feels like the easiest thing to do. Yeah. So I wanted to know, like, if there's a script or anything, how.

Like this year it'll be $2,000. Yeah. I guess nothing. But the perceived value. That feels like the easiest thing to do. Yeah. So I wanted to know, like, if there's a script or anything, how.

Good at sales? No.

Good at sales? No.

From Google leads and referrals.

From Google leads and referrals.

Probably 50%. Okay.

Probably 50%. Okay.

That sound okay? It's that simple.

That sound okay? It's that simple.

Yeah.

Yeah.

At least you said it. So we have a law firm.

At least you said it. So we have a law firm.

Yes, sir. Hi Alex. Hello. My name is Don. I sell Christmas light installation to home and business owners. Last year we did 450k and this year I'd like to be at 2 million. Awesome. What's stopping me is that I still have prices when I started the business two years ago for some businesses or for some clients.

Yes, sir. Hi Alex. Hello. My name is Don. I sell Christmas light installation to home and business owners. Last year we did 450k and this year I'd like to be at 2 million. Awesome. What's stopping me is that I still have prices when I started the business two years ago for some businesses or for some clients.

So I'd like to know how can I increase the perceived value so that I could increase my prices while still doing the same thing?

So I'd like to know how can I increase the perceived value so that I could increase my prices while still doing the same thing?

So, for example, if I've been charging a house $1,000 for an install and takedown... No, I understand.

So, for example, if I've been charging a house $1,000 for an install and takedown... No, I understand.

Like, this year, it'll be $2,000. Yeah. I guess nothing. But the perceived value... That feels like the easiest thing to do. Yeah. So, I wanted to know, like, if there's a script or anything, how... Okay.

Like, this year, it'll be $2,000. Yeah. I guess nothing. But the perceived value... That feels like the easiest thing to do. Yeah. So, I wanted to know, like, if there's a script or anything, how... Okay.

Good at sales?

Good at sales?

From Google leads and referrals.

From Google leads and referrals.

Probably 50%. Okay.

Probably 50%. Okay.

It's that simple.

It's that simple.

You bet. Thank you, man. My name is Don. I sell Christmas light installation to home and business owners. Love it. Last year we did 450K. Sweet. And this year I'd like to be at 2 million. Awesome. What's stopping me is that I still have prices when I started the business two years ago for some businesses or for some clients.

So I'd like to know how can I increase the perceived value so that I could increase my prices while still doing the same thing.

So for example, if I've been charging a house $1,000 for an install and takedown.

Like this year it'll be $2,000. Yeah. I guess nothing. But the perceived value. That feels like the easiest thing to do. Yeah. So I wanted to know, like, if there's a script or anything, how.

Good at sales? No.

From Google leads and referrals.

Probably 50%. Okay.

That sound okay? It's that simple.

Yeah.

At least you said it. So we have a law firm.

Yes, sir. Hi Alex. Hello. My name is Don. I sell Christmas light installation to home and business owners. Last year we did 450k and this year I'd like to be at 2 million. Awesome. What's stopping me is that I still have prices when I started the business two years ago for some businesses or for some clients.

So I'd like to know how can I increase the perceived value so that I could increase my prices while still doing the same thing?

So, for example, if I've been charging a house $1,000 for an install and takedown... No, I understand.

Like, this year, it'll be $2,000. Yeah. I guess nothing. But the perceived value... That feels like the easiest thing to do. Yeah. So, I wanted to know, like, if there's a script or anything, how... Okay.

Good at sales?

From Google leads and referrals.

Probably 50%. Okay.

It's that simple.