Don Van Natta Jr.

That's right. And it's trust the devil you know more than the devil you don't know. And that was the prevailing attitude at that time and why Jerry's attempt at knocking Roger out failed.

That's right. And it's trust the devil you know more than the devil you don't know. And that was the prevailing attitude at that time and why Jerry's attempt at knocking Roger out failed.

That's right. And it's trust the devil you know more than the devil you don't know. And that was the prevailing attitude at that time and why Jerry's attempt at knocking Roger out failed.

It's very simple. Team valuations. The Dallas Cowboys in 2006, when Roger Goodell was hired to be commissioner, were worth slightly more than a billion dollars. today. They're worth $10 billion, according to Forbes, but arguably $12, $13, $15 billion somebody would pay for the Dallas Cowboys. I agree. The exponential growth of team valuations.

It's very simple. Team valuations. The Dallas Cowboys in 2006, when Roger Goodell was hired to be commissioner, were worth slightly more than a billion dollars. today. They're worth $10 billion, according to Forbes, but arguably $12, $13, $15 billion somebody would pay for the Dallas Cowboys. I agree. The exponential growth of team valuations.

It's very simple. Team valuations. The Dallas Cowboys in 2006, when Roger Goodell was hired to be commissioner, were worth slightly more than a billion dollars. today. They're worth $10 billion, according to Forbes, but arguably $12, $13, $15 billion somebody would pay for the Dallas Cowboys. I agree. The exponential growth of team valuations.

One big benefit or side benefit of getting Dan Snyder out of the league, all the owners were thrilled because somebody was willing to pay $6.05 billion for the franchise in Washington. When those kinds of Checks are written for teams, the valuations for everybody go up. And Roger, whether he deserves it or not,

One big benefit or side benefit of getting Dan Snyder out of the league, all the owners were thrilled because somebody was willing to pay $6.05 billion for the franchise in Washington. When those kinds of Checks are written for teams, the valuations for everybody go up. And Roger, whether he deserves it or not,

One big benefit or side benefit of getting Dan Snyder out of the league, all the owners were thrilled because somebody was willing to pay $6.05 billion for the franchise in Washington. When those kinds of Checks are written for teams, the valuations for everybody go up. And Roger, whether he deserves it or not,

gets credit among the owners when they take the stock of whether they're going to re-sign him. His contract expires in 2027. I hear that he wants to be extended yet again. What they look at is they look at the popularity of the game, the stranglehold it has on American culture, but also they look at the team valuations.

gets credit among the owners when they take the stock of whether they're going to re-sign him. His contract expires in 2027. I hear that he wants to be extended yet again. What they look at is they look at the popularity of the game, the stranglehold it has on American culture, but also they look at the team valuations.

gets credit among the owners when they take the stock of whether they're going to re-sign him. His contract expires in 2027. I hear that he wants to be extended yet again. What they look at is they look at the popularity of the game, the stranglehold it has on American culture, but also they look at the team valuations.

And they continue to spiral exponentially, greater than any other sports league in the world.

And they continue to spiral exponentially, greater than any other sports league in the world.

And they continue to spiral exponentially, greater than any other sports league in the world.

Jerry is a master at promotion. Jerry is a master at keeping the National Football League in the conversation, and the Dallas Cowboys more specifically, in the conversation 365 days a year. Nobody does it better than him. He's constantly thinking about ways for his team to remain relevant when they're going eight and eight, three straight seasons.

Jerry is a master at promotion. Jerry is a master at keeping the National Football League in the conversation, and the Dallas Cowboys more specifically, in the conversation 365 days a year. Nobody does it better than him. He's constantly thinking about ways for his team to remain relevant when they're going eight and eight, three straight seasons.

Jerry is a master at promotion. Jerry is a master at keeping the National Football League in the conversation, and the Dallas Cowboys more specifically, in the conversation 365 days a year. Nobody does it better than him. He's constantly thinking about ways for his team to remain relevant when they're going eight and eight, three straight seasons.

That's right. The one thing he wants most of all is the one thing he can't buy, which is a Super Bowl title, and it'll be 30 years coming up this season. But what Jerry has proven is, look, he took them on. He came in as kind of the brat of— new owners in his mid-40s, this Arkansas wildcatter shows up at the age of 46, fires Tom Landry, hires his college buddy, Jimmy Johnson.

That's right. The one thing he wants most of all is the one thing he can't buy, which is a Super Bowl title, and it'll be 30 years coming up this season. But what Jerry has proven is, look, he took them on. He came in as kind of the brat of— new owners in his mid-40s, this Arkansas wildcatter shows up at the age of 46, fires Tom Landry, hires his college buddy, Jimmy Johnson.