Don Van Natta Jr.

That's right. The one thing he wants most of all is the one thing he can't buy, which is a Super Bowl title, and it'll be 30 years coming up this season. But what Jerry has proven is, look, he took them on. He came in as kind of the brat of— new owners in his mid-40s, this Arkansas wildcatter shows up at the age of 46, fires Tom Landry, hires his college buddy, Jimmy Johnson.

And immediately, a lot of the old guard owners are like, who is this guy? And in meetings, he's in their face. He found ways to make them richer. And wealthier. And that matters. And that's his superpower. And even at the age of 82, and, you know, Jerry's maybe arguably lost half a step, he still is going nonstop and thinking of ways, as he puts it, to grow the pie.

And immediately, a lot of the old guard owners are like, who is this guy? And in meetings, he's in their face. He found ways to make them richer. And wealthier. And that matters. And that's his superpower. And even at the age of 82, and, you know, Jerry's maybe arguably lost half a step, he still is going nonstop and thinking of ways, as he puts it, to grow the pie.

And immediately, a lot of the old guard owners are like, who is this guy? And in meetings, he's in their face. He found ways to make them richer. And wealthier. And that matters. And that's his superpower. And even at the age of 82, and, you know, Jerry's maybe arguably lost half a step, he still is going nonstop and thinking of ways, as he puts it, to grow the pie.

And that whole ethos that Jerry brought to the league is now the ethos of the National Football League.

And that whole ethos that Jerry brought to the league is now the ethos of the National Football League.

And that whole ethos that Jerry brought to the league is now the ethos of the National Football League.

I don't think so, oddly. Right? It really doesn't. It's, you know, they share every dollar. It's this socialistic system. And whether you're successful on the field or not, you still get the same amount of national TV money every year. The salary cap is the same for all 32 teams, whether you do well or not. The only real meritocracy that comes out of...

I don't think so, oddly. Right? It really doesn't. It's, you know, they share every dollar. It's this socialistic system. And whether you're successful on the field or not, you still get the same amount of national TV money every year. The salary cap is the same for all 32 teams, whether you do well or not. The only real meritocracy that comes out of...

I don't think so, oddly. Right? It really doesn't. It's, you know, they share every dollar. It's this socialistic system. And whether you're successful on the field or not, you still get the same amount of national TV money every year. The salary cap is the same for all 32 teams, whether you do well or not. The only real meritocracy that comes out of...

how the teams play is the draft location, right? Whether you get the first round pick or the 32nd pick if you win the Super Bowl.

how the teams play is the draft location, right? Whether you get the first round pick or the 32nd pick if you win the Super Bowl.

how the teams play is the draft location, right? Whether you get the first round pick or the 32nd pick if you win the Super Bowl.

That's right. But there's not a relegation system like we see in European soccer, right? Where the bottom three teams have to win or they're going to go down to the lower division and three teams will come up. And so that's important. That's a really important distinction when you look at incentives here.

That's right. But there's not a relegation system like we see in European soccer, right? Where the bottom three teams have to win or they're going to go down to the lower division and three teams will come up. And so that's important. That's a really important distinction when you look at incentives here.

That's right. But there's not a relegation system like we see in European soccer, right? Where the bottom three teams have to win or they're going to go down to the lower division and three teams will come up. And so that's important. That's a really important distinction when you look at incentives here.

And do teams – I mean, I'm fascinated by the teams that don't spend every dollar of their salary cap that they could spend. You know, you say you're all in, Jerry Jones, as you said a year ago going into this past season that ended up 7-10. But you're not spending every dollar you can. It's a metric that you could actually challenge any owner. We don't have to single out Jerry here.

And do teams – I mean, I'm fascinated by the teams that don't spend every dollar of their salary cap that they could spend. You know, you say you're all in, Jerry Jones, as you said a year ago going into this past season that ended up 7-10. But you're not spending every dollar you can. It's a metric that you could actually challenge any owner. We don't have to single out Jerry here.

And do teams – I mean, I'm fascinated by the teams that don't spend every dollar of their salary cap that they could spend. You know, you say you're all in, Jerry Jones, as you said a year ago going into this past season that ended up 7-10. But you're not spending every dollar you can. It's a metric that you could actually challenge any owner. We don't have to single out Jerry here.

Any owner of how badly do you want to win? Does it really matter whether you win? To get to your question, which I think is a really good one, it doesn't. If you don't, and you don't even make the playoffs, sure, you have a fan base that's upset with you, but the dollars keep rolling in.