Donald

How many of you don't have any tie to agriculture except for knowing this panel was happening? That's good. We didn't see very many hands. I appreciate that. So I'll just go right back to you, Corey. As we look at the emerging technologies, the items that we know exist are already in the works to help advance certain parts of agriculture.

What are you most excited about that you know is coming soon?

What are you most excited about that you know is coming soon?

What are you most excited about that you know is coming soon?

So see and spray technology, that's technology that allows you to save on chemical use because it only sprays when it sees something.

So see and spray technology, that's technology that allows you to save on chemical use because it only sprays when it sees something.

So see and spray technology, that's technology that allows you to save on chemical use because it only sprays when it sees something.

Correct.

Correct.

Correct.

And Rachel, how about you? What technology have you seen that you're most excited about?

And Rachel, how about you? What technology have you seen that you're most excited about?

And Rachel, how about you? What technology have you seen that you're most excited about?

Okay, Brad, why don't you round out that question?

Okay, Brad, why don't you round out that question?

Okay, Brad, why don't you round out that question?

I want to elaborate on what you said earlier, Scott, about how you don't have all of the same color of equipment, even though you enjoy working with the dealer that provides you John Deere equipment. But you also mentioned that. there may be a different way that companies should approach the relationships they build with farmers themselves.

I want to elaborate on what you said earlier, Scott, about how you don't have all of the same color of equipment, even though you enjoy working with the dealer that provides you John Deere equipment. But you also mentioned that. there may be a different way that companies should approach the relationships they build with farmers themselves.

I want to elaborate on what you said earlier, Scott, about how you don't have all of the same color of equipment, even though you enjoy working with the dealer that provides you John Deere equipment. But you also mentioned that. there may be a different way that companies should approach the relationships they build with farmers themselves.

So as you think about what that future relationship should look like with a farmer, I'll let you start off. How do you think companies could best get farmers to try a new product?