Donna Valario

They need brand safety.

They need to be able to tell their story.

Consumer product brands right now are like, they're having so many problems.

They're even having competition by Amazon and all the direct to consumers.

So even media, even consumer products really need their own media brand.

And I like to tell the story of, and I was telling the story and then it happened.

CVS, right?

So you have CVS, they're this huge brand.

Are there CVSs out on the West Coast?

Yeah, uh-huh.

So they have this huge audience.

You're always buying, you know, you're getting your prescriptions, you're getting your cosmetics.

So say they have a channel and it's the CVS, you know, after hours for seniors and they have senior tips, senior stuff, what's going on for seniors.

And then Fiber One has a commercial.

It's a native ad done for CVS.

It's not intrusive.

But then right there while you're watching it on your device, you can add the Fiber One to your cart.

And CVS actually just did that.

They're creating this whole media company so that they can control their audience and the way they monetize their video.

They need to make it interesting, but also people aren't watching TV traditionally the way they used to anymore, right?