Dora Drimalas

was right.

And of course we edited stuff out, right?

This is the benefit of picking what we're proud of to put in the book.

But you do think back on what you learned with each project and the relationship with the client, what we were trying to accomplish.

This was the first time a company did this.

You don't just think about what it looks like, but I think about the process.

of what it took to get there and who we worked with.

And it is a trip down memory lane completely.

And it's also wonderful too, we had to reach out to all the clients in the book and get clearance.

We had to reach out to and get permission.

And so it was great to connect and say, this is going to go in.

And it's somebody we either haven't talked to in a while or they're excited you're doing a book.

What?

And all the flyers and all the skateboards that you see in there and all the photos, everything had to be cleared.

So there's a reason people don't do these books.

It's a ridiculous amount of legal clearance as well.

I think Nicole, head of operations, said there were over 440 contributors, clearances that we had to get for the book.

I think consistently working on it, probably two years, a little less.

And I want to say six months of that was proofing easily and editing and saying, oh, we don't have enough of this in there.

Add this section, take out these pages.