Doug Brunt

I'm sure when people heard about this, you could imagine the attacks.

Like, you're running state, and this is what you're going to spend your time on.

But it does matter.

And you know firsthand, when I am working on these books, Simon & Schuster and I spend time on the font.

Like, it's got to match the mission.

And it's your first chance to set the tone, set the atmosphere for the audience that you're engaging.

It's the last little bit of connection point that you have.

And it does matter.

It's why writers, authors, and publishers, and editors actually focus on this.

The font of different books looks very different depending on what kind of book it is.

Like if you open George R.R.

Martin's Game of Thrones and you see Times New Roman, you're gonna be like, what is this?

Like the best versions of those books

looked like it was written by an elf, you know, like Bilbo Baggins, like something a little medieval and fanciful.

And, you know, especially like the first letter of the chapter should look that way.

And so it's Rubio's way of creating a mindset or creating an atmosphere for the information he's putting out there.

And you see that dynamic everywhere.

It's the same as Bill Bratton's broken windows policing.

You know, you walk into a neighborhood that's full of broken windows and graffiti on the walls and trash on the streets and

And that creates a mindset and an atmosphere for crime.