Douglas Lusted

Sure.

So link it is an analytics platform for the out of home advertising industry.

So if you see a digital screen advertising anything in a mall or an airport, for example, we do all of the metrics and analytics behind that.

Uh, we essentially are counting how many people see the ad for how long, how many times, and if they actually converted on what was being advertised.

So your physical version of Google AdSense.

So we sell it as an annual subscription to the network owners.

So the guys who own the digital screens or sometimes we'll sell it directly to the advertiser who wants to see that data back.

I was actually a student.

So this is my first venture.

I was a student at University of Waterloo.

Nice.

There was a pitch competition for 25 grand and that sounded pretty appealing.

And somehow I won it off a pitch deck and it all kind of spiraled.

That's right.

Yes, I have two co-founders.

I have a CTO named Vlad, who's a master's graduate in artificial intelligence.

So he's in his own little world and develops all the technology.

And I actually partnered with an old BlackBerry executive named Ashok Patel, who actually helped build the first BlackBerry curve back in the day and now does our hardware as well.

No, I was the original founder.

I can't disclose the exact amount, but I'm the majority.