Dr. Abraham George

And now that business is really flourishing. And so a big part of that was luck, but another part of that was that skillset of knowing how to build a business. And another part of that, which is gonna be a good segue, was just strategic thinking. The mead business in the country in a year is mostly Renaissance festivals.

The retail market is there, but it's just not that material relative to festivals. A mead is a festival drink. And I could already see that at my show, and I had mass market meads in year one, it's outselling the beer and the wine. And I think back over mine, like, yeah, this is what people drink at shows. They drink mead.

The retail market is there, but it's just not that material relative to festivals. A mead is a festival drink. And I could already see that at my show, and I had mass market meads in year one, it's outselling the beer and the wine. And I think back over mine, like, yeah, this is what people drink at shows. They drink mead.

The retail market is there, but it's just not that material relative to festivals. A mead is a festival drink. And I could already see that at my show, and I had mass market meads in year one, it's outselling the beer and the wine. And I think back over mine, like, yeah, this is what people drink at shows. They drink mead.

And so strategically getting into that business could be really wise because I get to internalize that margin. Well, then that segues to getting into another business. So I own this land and I've got a Renaissance vessel that runs for six to eight weekends in the spring. But I own the land. I'm like, okay, well, I need to do something else with the facility because it's, it's a full facility.

And so strategically getting into that business could be really wise because I get to internalize that margin. Well, then that segues to getting into another business. So I own this land and I've got a Renaissance vessel that runs for six to eight weekends in the spring. But I own the land. I'm like, okay, well, I need to do something else with the facility because it's, it's a full facility.

And so strategically getting into that business could be really wise because I get to internalize that margin. Well, then that segues to getting into another business. So I own this land and I've got a Renaissance vessel that runs for six to eight weekends in the spring. But I own the land. I'm like, okay, well, I need to do something else with the facility because it's, it's a full facility.

What am I going to do? And then I launched a Celtic music festival, which is just like Scottish and Irish music, not period specific, but geographic specific all time periods. And it was because I could see Celtic festivals around the country being successful. And I'm like, I love that. We like flutes and fiddles and bagpipes. I'm in like, let's go.

What am I going to do? And then I launched a Celtic music festival, which is just like Scottish and Irish music, not period specific, but geographic specific all time periods. And it was because I could see Celtic festivals around the country being successful. And I'm like, I love that. We like flutes and fiddles and bagpipes. I'm in like, let's go.

What am I going to do? And then I launched a Celtic music festival, which is just like Scottish and Irish music, not period specific, but geographic specific all time periods. And it was because I could see Celtic festivals around the country being successful. And I'm like, I love that. We like flutes and fiddles and bagpipes. I'm in like, let's go.

And so I launched the Celtic Music Festival, which we've now done. This is our 14th year to do it and next month. And I'm like, well, I've got the summer. And so I launched a medieval summer camp. So Robin Hood summer camp. And we had 542 kids over the course of four weeks this past summer. Incredibly fulfilling, successful business.

And so I launched the Celtic Music Festival, which we've now done. This is our 14th year to do it and next month. And I'm like, well, I've got the summer. And so I launched a medieval summer camp. So Robin Hood summer camp. And we had 542 kids over the course of four weeks this past summer. Incredibly fulfilling, successful business.

And so I launched the Celtic Music Festival, which we've now done. This is our 14th year to do it and next month. And I'm like, well, I've got the summer. And so I launched a medieval summer camp. So Robin Hood summer camp. And we had 542 kids over the course of four weeks this past summer. Incredibly fulfilling, successful business.

And that all came from just a business strategy of I've got a bunch of fixed costs. And I've got assets that are not generating revenue for 10 months a year. I need to come up with other events. And so then I followed all those natural strategic footsteps and it all worked out.

And that all came from just a business strategy of I've got a bunch of fixed costs. And I've got assets that are not generating revenue for 10 months a year. I need to come up with other events. And so then I followed all those natural strategic footsteps and it all worked out.

And that all came from just a business strategy of I've got a bunch of fixed costs. And I've got assets that are not generating revenue for 10 months a year. I need to come up with other events. And so then I followed all those natural strategic footsteps and it all worked out.

Absolutely. We've got swords and bows and arrows and horses and glass blowing, and we'll do a vision workshop for you.

Absolutely. We've got swords and bows and arrows and horses and glass blowing, and we'll do a vision workshop for you.

Absolutely. We've got swords and bows and arrows and horses and glass blowing, and we'll do a vision workshop for you.

that's it we can do that in three weeks from now i will spend all day saturday and sunday at the university of texas arlington and i will be getting paid to teach sword fighting man well we gotta love that it's a hundred bucks to work 10 hours a day for two days but that's what i love