Dr. Ali Seles

A new one that comes, not a new one for us.

This, of course, existed from many years ago, but I think it had its peak during the pandemic when people were turning to digital content a lot more than they were before.

In Mexico, I think the big majority of it revolves around dating advice and the way in which one should handle themselves in relationships, right?

You know, with all these discussions, for example, with the feminist movement and previous to that, the Me Too movement, people were a bit confused as to what's right and what's wrong.

He has a training in acting and communication.

This shows in his content, he basically has understood the audience that he's speaking to.

He started to dial up the tone, becoming a little bit more sexist, a little bit misogynistic.

And I think he has managed very well to put together those different options and cater them to their audience, first in Mexico and then in the rest of Latin American countries.

He has found a way of being provocative enough, edgy enough, so that people talk about him and look at him and at the same time remain mainstreamed.

And this is interesting because in patriarchal societies like the one we live in in Mexico and in many parts of the world, well, men are the ones who run things.

This has to do, I think, with perhaps class, education, even race.

But he has this message.

You do matter.

Believe in yourself as an important person.

fulfilling their original roles, being a breadwinner, being autonomous, strong, protective of your things, your family, etc.

And then he says women, he paints a portrait of women as trying to say they don't like all those things because that's what feminism has taught them, but they actually really do want that.

He uses the word simp a lot.

He talks a lot about these men who are, well, you know, less leader-oriented, I guess, less dominant, as being, yeah, lacking in their manhood, in their masculinity, and the ones that women take advantage of, right?

Thank you very much, my friends.

I love you.