Dr. Alok 'Dr. K' Kanojia

So anytime you have someone who's perceived as good, who does something bad, the internet is going to love it.

And anytime you have someone who's bad, who does something good, the internet is going to pay attention.

Right?

And that's just the way that our brain works.

We like novelty.

And any kind of change is important.

So I'm going to show you all a paper real quick.

The Effect of Adaptation on Differential Brightness Discrimination.

This paper is great.

It's from 1938, y'all.

Journal of Physiology.

Like, back when there was just a Journal of Physiology.

Not like Cardiac Physiology, not like Kidney Physiology, like... Okay?

Basically, this...

this paper talks about how human beings are more sensitive to changes.

So, like, basically this paper is looking at the eye, okay?

And it basically says, like, look, when the eye is used to seeing darkness and it sees light, it, like, notices a lot more.

So there's this really interesting principle in human beings where, like, basically if you...

If there's some kind of change, that's something we're really sensitive to.

So if I'm in a relationship with someone and they suddenly stop responding to my texts, I'm going to be hypersensitive to that.